Many of us are too familiar with the feelings that accompany the discovery of Stolen Content. Your stomach drops, quickly followed by the thought of “Why me?” Then the anger went in.
Have you spent hours (or even days) creating content that you think your buyers would like to have others reap the benefits on their website? It’s not cold. At your core, it can be very wrong to benefit from your creativity and hard work.
To help fight internet thieves in the world, you need to be prepared. You need to know how to find out your Stolen Content, have a good understanding of the law, and determine if it’s time to catch up – and that’s just the beginning. Then you need to know what steps are taken to get the thief to remove your content and how to prevent it from being stolen again in the future.
This is not something you want to deal with every day. After all, you signed up to be a marketer – not a content cop. To help, this post will show you how to assess the situation of stolen content and make plans to fight (or not).
Use Technology to Your advantage: How Do You Know about your Stolen Content?
First things first: You should be aware that your content has been taken without your explicit permission and determine whether it violates the fair use copyright clause (more on that later). With the growing number of websites in the world, tracking stolen content is not always easy. Here are some ways to find:
Enter the URL of your page into the search box, and voila! Copyscape places where your content appears elsewhere online. In the free version, you can only see the top 10 results. If you want a more robust report, you can sign up for a paid version. Many other tools can help you find and deal with stolen content, including customer SeoAnnuaire searchers.
Skip your marketing analysis to see which sites are sending you traffic. See a surge in traffic from specific sources or just sources you don’t recognize? Look to see if your content appears there.
Depending on your content management system, you may have the ability to be notified when a website redirects to a broadcast. If someone continues to copy your content and paste it into their site, this is a straightforward way to be informed – no analysis is required.
Google Alerts, Topsy, and SeoAnnuaire Inboxes: Any tool you like, you can provide a warning for your ping when someone mentions your content online. Keep in mind that you need to use combinations to stay on top of your content across the web. While Google Alerts is used to being a marketer for marketers looking to monitor their brand or content online, it has recently returned less and fewer results. To make sure you cover all your sites, you can use Google Alerts to pull in information from websites and blogs, Topsy to monitor Google+ and Twitter conversations, and SeoAnnuaire’s Social Inbox to see who from your Contacts lists your brand or keywords on Twitter. (Bonus Tip: Some companies track specific phrases at the bottom of every piece of content they publish, which can be more effective than trying to monitor different expressions for each content they produce.)
You also have the option of manually searching for your content. For written content, look for long-tail phrases – whether it’s specific that you include at the bottom of each post or just excerpts from body text – to find your content faster. For visual content, use Google image search. This is the most time-consuming option, but the most effective way to aggressively defend your content.
Stop Preventing Evil: How Can You Prevent Stolen Content on the Internet?
Fighting with content thieves can be exhausting. You’ve spent time contributing to creative ideas, bending over to create content, and carefully editing your work. Who wants to spend all day fighting internet criminals? While there is nothing that can prevent people from stealing your content 100% of the time, the following tips will help:
Display copyright notice. It will not affect your copyright coverage. But you can include a copyright phrase banner in your content footer to remind readers to keep their hands on them. Both Copyscape and DMCA.com have free banners that you can add on your website.
Create a content usage guide from content been stolen
Part of the inbound marketing methodology is to create content that you naturally want to share. So you don’t want to prevent enthusiasts from promoting your content under fair use altogether. Clear the confusion about how people can use your content by creating usage guidelines. SeoAnnuaire’s Content Usage Guidelines, for example, cover how people can cite and share our blog posts, graphs, presentations, and other pieces of content. ( Bonus Tip: It’s useful to refer to the email guidelines for content thieves, as it sets the standard for how you want your content to be shared.)
Set up Google Search Writing to claim your content is yours. In addition to driving more clicks from search, Google Authorship helps keep your content from being stolen. This way, any time you publish online, it will be re-linked to you first. Eventually helping you to avoid duplicate annoying content issues with Google. If you need help setting up Google Search Writing, see this guide.
Publish a few paragraphs in your RSS feed
Publish a few paragraphs in your RSS feed with a link to the full content. Some content thieves use robots to distribute content directly from full-text RSS feeds. Or, if you and your readers prefer full-text RSS feeds, enter phrases like “This is original content from [enter company name]” with a link to the original content piece. If the thief does not deny the link. The link to the original post will let Google know your content is the source.
On visual content, enter your brand logo. It is more difficult for content thieves to remove the brand logo from visual content than it is to delete the text. Putting your logo on visual content can make thieves think twice about stealing or at least give you credit where it is posted online.
We want to create the marketing of people who love it, not the marketing of people who steal while there is no 100% effective way to prevent people from taking your content. Knowing what to do when your content is made and how to prevent it from happening in the future will help you keep your marketing content safe and sound.